Unilever - #JOYO (Polish Version)
BigMilk, a beloved ice cream brand in Poland, had attained a cult following. Unilever approached us with a challenge: to create a promotion involving a staggering 3,000,000 free BigMilks as rewards. Our task was to design and execute a campaign that engaged thousands, if not millions, of primarily young Poles. Introducing #JOYO, a cheerful promotion where we encouraged people to seize the opportunity for a free BigMilk by locating a specific mark on the stick after finishing their first one. The hashtag #JOYO quickly became a trending topic on social media throughout the summer. We also encouraged individuals to share their own versions of #JOYO on social media when they found the reward mark on their very BigMilk stick.
180heartbeats + Jung von Matt - MiniSnower 180
The MiniSnower 180 was a self-promotion project, an innovative creation developed entirely from scratch with the 180hb LAB team during my tenure at the Polish agency 180heartbeats + Jung von Matt. Since December in Poland tends to be dull and lacking snow, I had the idea of designing a Mini Snower to infuse a winter atmosphere into our clients' workspaces while extending heartfelt Christmas wishes.
The end result was a USB-driven Mini Snower, meticulously 3D printed, that our clients and partners could effortlessly attach to their laptops, generating a snowy ambiance with a touch of white magic. Accompanying the MiniSnower 180 was a special bag filled with artificial snow, as well as a mini shovel to tidy up desks after the snowy spectacle. To enhance the experience, the MiniSnower 180 was packaged in a specially designed box reminiscent of those found in toy stores.
Despite the fact that real snow failed to materialize that year, our clients appreciated the thoughtfulness behind the gift. They may not have had a full white Christmas, but at least they could enjoy a small taste of it thanks to our MiniSnower 180. (Polish Version only)
