McDonald’s - McFestival
Strategic planning and leveraging seasonal opportunities can yield impactful and delightful ideas. In this instance, I seamlessly integrated iconic McDonald's products with the pure joy and artistry expressed by musicians participating in various music festivals in Switzerland during the summer of 2022. Given McDonald's active involvement in supporting culture, this presented an excellent opportunity to enhance the festival-goers' appetite. The campaign was executed on billboard locations near festivals throughout the summer.
Bros Mosquito Repellent
A seasonal press campaign for the mosquito repellent brand Bros. What repellent to choose if not the one mosquitos themselves use on mosquitos they are not especially fond of?
Schneider Electric
Schneider Electric's cameras provide HD 24/7 surveillance for your home, office, or near proximity. This campaign was inspired by the television series 'Smile! You're in Camera!
Pioneer Pekao Investments
Pioneer Pekao Investments (UniCredit Group) asked us to develop a series of ads to motivate customers to invest in Asia, with a particular emphasis on the Pacific, Japanese, and Chinese markets. In essence, our concept revolved around using rice, a symbol of wealth in Asia, to craft visually impressive posters representing the distinct characteristics of these specific regions.
Toyota Land Cruiser
The new Toyota Land Cruiser 4x4 needed a print campaign to showcase its extraordinary strength and endurance capabilities. To bring this to life, we formed a special team of four characters, symbolizing the unparalleled 4x4 reliability of the new Toyota Land Cruiser. We pinpointed trust as the core message for our target audience, individuals constantly seeking new adventures
Woolite
Woolite is a laundry detergent that specializes in color protection, preventing color transfer and fading to keep clothes vibrant for longer.
The task was to complement the television campaign with posters and press ads. I employed an illustrative technique reminiscent of childhood experiences with crayons and markers, transforming this nostalgic observation into a vibrant demonstration of Woolite laundry detergent's core benefit.
Anida
Anida produces an antibacterial hand gel that offers a convenient solution for hand hygiene without the need to search for handwashing facilities. This press ad, created before the global Covid-19 pandemic, aimed to emphasize the product's effectiveness against bacteria. We wanted to convey that bacteria stood no chance against this antibacterial hand gel, even though they might think otherwise while thriving by infecting people.
Although these hand gels are now commonplace, their unique selling points used to revolve around their non-water usage feature before the pandemic.
Bank Pekao SA
Bank Pekao (now UniCredit Group) provides guidance to small and medium-sized enterprises, approaching them with the same level of attention as large corporations due to their strong belief in their potential.
Our task was to create a poster campaign highlighting Bank Pekao SA's respect for SME enterprises. Taking the brief to heart, we launched an extensive campaign to boost the confidence of these ambitious SME clients.
Max Factor
In collaboration with the Leo Burnett office in London, we were tasked with developing a press and poster campaign for Max Factor. Masterpiece Max is the mascara makeup artists consider a cult classic. Its smooth, buildable formula creates bold lashes that are up to four times bigger than bare lashes in just one sweep of the wand. I conceived the idea of highlighting this quadruple effect by designing three simple yet mesmerizing hand-illustrated posters that are impossible to overlook. 'Look into my eyes'.
IKEA
The concept of 'Better living starts at home' was a significant idea that we executed across various channels throughout the campaign. This outdoor execution was just one of the many relevant locations where people had the opportunity to engage with IKEA. Storytelling was the key executional approach, and identifying the most relevant locations was crucial. Humorous hypothetical stories, grounded in a strong insight, were essential to shift people’s mindset regarding how they choose to furnish and revitalize their homes.
