Geberit - Perfect Fit
The inaugural B2C campaign of this magnitude for Geberit marked a significant milestone. We devised a multichannel campaign illustrating how Geberit's innovative solutions can address the varied needs of eight distinct personas. Through eight films, we seamlessly connected human insights, problems, and innovative solutions using straightforward yet captivating animations. This represented a fresh and surprising approach from an open and bold brand, traditionally recognized for its B2B communication.
#Film #Campaign #360 #Multichannel #SocialMedia #Online #Content #Strategy #Concept #CreativeDirection #ArtDirection #Targeting #BrandImage #ProductDemos #Animation #GlobalCommunication
V-ZUG - Details make the difference.
Produced in Zug with the utmost precision, care, and state-of-the-art sustainable materials and technology, the Adora Dishwasher offers a perfect shine with its steam finish, while the Adora DualDry not only dries laundry inside the appliance but also on the line. These high-quality products exemplify their own perfection in every detail, meeting the standards set by our customers. The idea here was to showcase the harmony and perfection these two products represent, from the initial stages of production to the sheer pleasure of using them.
#Film #Campaign #360 #Multichannel #SocialMedia #Online #Content #Strategy #Concept #CreativeDirection #ArtDirection #ProductDemos
V-ZUG - The Magic Lies in The Details
V-ZUG consistently simplifies life with state-of-the-art household appliances that do not compromise on sustainability and environmental concerns. Innovative technologies, intuitive operation, and minimalist design are signature features of their products. Our concept was to seamlessly integrate the newly designed kitchen features with the pure beauty of Swiss nature itself.
#Film #Campaign #360 #Multichannel #SocialMedia #Formatting #Online #Content #USP #Strategy #Concept #CreativeDirection #ArtDirection #BrandImage #Sustainability #Swissness #Design #Nature
IKEA - Better Living Starts at Home
Better living starts at home is a true insight and after defining this as our big idea we enjoyed this roll-out immensely. Every IKEA product triggered a fun, somehow exaggerated yet positive story for the consumers to read, see and hear. The storytelling idea of the campaign was even commented and replicated on television talk shows. We also encouraged consumers to create their own stories online creating a competition where the winning story would have its own edit aired on the IKEA website. We also created fun stories on various product labels in the IKEA store. The outdoor version of the campaign can be seen in the print section.
#Film #Campaign #360 #Multichannel #Online #Direct #Storytelling #Strategy #Concept #CreativeDirection #ArtDirection #Humour #BrandEngagement #BrandExperience #Outdoor #OnlineContest #Promotion #AwardWinner
FIAT - Time For Your Own Car
As a young adult without your own car and still living with your parents, you might find yourself in a few embarrassing situations. Buying an affordable new Fiat Panda can help you avoid finding yourself in the hot seat again.
#Film #Campaign #Launch #CreativeEffectiveness #Targeting #AwardWinner #Strategy #CreativeDirection #ArtDirection
NC+ - Light
By subscribing to NC+, a part of the Canal+ enterprise, people could enjoy entertainment on various devices wherever and whenever they pleased. Our creative execution aimed to showcase the enchantment of light emanating from these devices and their screens, enhancing the experience with appropriate sound effects and ambiance. NC+ catered to individuals of all ages, whether they were young or old, alone, with friends, or with family, offering a wealth of entertainment at an affordable price.
#Film #360 #Campaign #Image #Online #Mobile #BrandExperience #Strategy #CreativeDirection #ArtDirection #Entertainment
Pekao SA (UniCredit Group)
When Pekao SA approached us to promote their Express Cash Loans, we suggested a series of amusing films depicting people fulfilling their unique and specific needs and dreams, all made possible through these loans.
#Film #360 #Campaign #FinancialProduct #Promotion #Online #Strategy #Humour #CreativeDirection
OBI - Making renovations worthwile
Planning a DIY renovation may seem great on paper, but once the actual 'dirty' work begins, things can take unexpected turns. OBI understands that it's not always easy, but by providing a wide range of quality products and tools, you can reflect on your efforts with a smile and a sense of pride.
#Film #Multichannel #Campaign #Print #Online #Strategy #Humour #CreativeDirection #ArtDirection
OBI - Making renovations worthwile. Part 2
Planning a DIY renovation may seem great on paper, but once the actual 'dirty' work begins, things can take unexpected turns. OBI understands that it's not always easy, but by providing a wide range of quality products and tools, you can reflect on your efforts with a smile and a sense of pride.
#Film #Multichannel #Campaign #Print #Online #Strategy #Humour #CreativeDirection #ArtDirection
IKEA - Nightvision
Over time, people often overlook the changes that could enhance their homes, leading to a more enjoyable domestic life. IKEA tasked us with creating a campaign to raise awareness about the excellent selection of IKEA Kitchens, aiming to provide families with a much nicer and more convenient kitchen experience. After the campaign aired, IKEA Poland had the biggest sales increase in Europe for the promotion.
#Film #Multichannel #Campaign #Print #Online #Strategy #Humour #CreativeDirection #ArtDirection #AwardWinner
Google Pay - Pay for whatever, whenever.
Google headquarters tasked us with adapting the global concept for Google Pay. The general message was "Pay for whatever, whenever." Life can present many twists and turns, and sometimes, even Google Pay can be there to save the day. We developed four original situations that aligned well with the overall message.
#Film #Multichannel #Campaign #Print #Digital #Online #Strategy #Humour #CreativeDirection #ArtDirection
Canal+ - 500 Premieres
Canal+ offers 500 premieres annually and tasked us with creating a campaign to encourage people to take advantage of this extensive selection of quality entertainment. The goal was to prompt viewers to add more and new emotions to their lives.
#Film #Campaign #Online #Strategy #Humour #Entertainment #CreativeDirection #ArtDirection
