Ben & Jerry’s - The Unbreakable Rainbow
Together with my team we initiated and organized this unprecedented ambient event for Ben & Jerry's (Unilever). We recreated the well known and controversial rainbow at the Zbawiciela Square in Warsaw. The project was a tremendous success, highlighting the importance of standing up against hate. Love always wins!
#Outdoor #Campaign #PR #Casefilm #Live #SocialMedia #Online #Content #BrandExperience #Event #CreativeImpact #Strategy #Concept #Design #CoCreation #Ambient #Guerilla #CSR #PurposeDriven #CreativeDirection #ArtDirection #AwardWinner
OBI - The Great Garden Sale
OBI was promoting garden tools and needed to create awareness around their attractive offers. In addition to the TVC’s OBI asked us to generate additional buzz. Our idea was to execute a guerrilla stunt just before one of Legia Warszawa’s home games. The stadium, filled with thousands of people with phones, quickly turned our stunt into a popular social media topic. The message on the banners during the game and in social media posts was: 'OBI offers such good deals that even people who do not own a garden will be tempted to buy and use their products.' That's how OBI does it."
#Outdoor #360 #PR #Stunt #Live #SocialMedia #Online #Content #BrandExperience #Event #CreativeImpact #Strategy #Concept #CoCreation #Ambient #CreativeDirection
Unilever - #HeadsUp
BigMilk stands out as one of the most popular ice creams in Poland, achieving cult status. Unilever approached us with a request to create a nationwide activation, involving thousands of people and offering them the chance to participate in the Battle of The Cities. Our team conceptualized a special drone fridge, known as the BigMilkopter, designed to drop hundreds of free BigMilk ice creams, equipped with parachutes, over the city that generated the highest mobile app engagement. To facilitate this, we developed a unique geo-location app allowing people to guide the drone to the right location, rewarding BigMilk enthusiasts in the winning city. #headsup
#Activation #OmniChannel #Promotion #Mobile #Gaming #BrandEngagement #Live #SocialMedia #Online #InfluencerMarketing #Content #BrandExperience #Event #CreativeImpact #Strategy #Concept #Ambient #CreativeDirection
OPEL - Upsetting the upper class
Opel needed to create online buzz around the launch of the new Opel Astra. This new model in the compact class came with features commonly found in more luxurious automotive brands. Luxury brands should have felt this competition. Therefore, our team created a fun and engaging 'reaction' from the upper class by organizing staged vandalizations of Opel showrooms and Opel Astra billboards, using gold paint.
#Buzz #SocialMedia #Online #Content #BrandExperience #Strategy #Concept #Ambient #CreativeDirection #ProductLaunch
Innogy - ¨Wreaths¨ (Polish Version)
The Wianki summer festival in Warsaw is an annual event that draws thousands of people from the entire region. Innogy, the energy provider, approached us to create a strong presence for Innogy at this popular event. 'Wianki,' meaning wreath, serves as the symbol of this festival, promoting tradition, folklore, and modern culture. The Wianki festival is a must-attend for most Varsovians every summer. We embraced the challenge and, in addition to designing a mirrored Innogy booth, we produced over 5,000 LED-lit head wreaths (wianki) as giveaways. This initiative was a great success, providing Innogy with the visibility they desired. It was a literal, joyful, and clever solution that naturally made its way onto social media platforms.
#PR #Live #Event #BrandExperience #Strategy #Concept #ArtDirection #CreativeDirection